Our Mission

We are committed to decolonize health and wellness by providing access to this nutrient-dense sea vegetable which has been used by our Caribbean ancestors for centuries. Lovers Rock Sea Moss is a superfood that aids in combating illness primarily caused by environmental inequalities, discriminatory healthcare practices, and the lack of healthy food options that often plague Black & Brown neighborhoods.

From Co-Founder Rich Williams:

"As a first-generation Jamaican-American, Sea Moss (Irish Moss) was a part of my daily breakfast routine growing up like cornmeal porridge and ackee). I continued to take sea moss as an adult, but the blends I found all had added sugar from fruit juices and/or sweetened milk.

So I decided to create my own Sea Moss gel that contains all the health benefits Sea Moss already brings you, with the infusion of all-natural, plant-based ingredients..resulting in the nutrient packed dietary addition that is Lovers Rock Sea Moss!"


Black and Brown communities are 60% more likely to suffer from sugar-related Illnesses.

That’s why Lovers Rock Sea Moss contains ZERO added sugar, only 100% Natural & Organic ingredients